NVivo transcription 01.05.19
Webinar with Dr. Silvia di Gregorio on transcribing audio and film interviews into written word using NVivo. A positivist approach sees transcription as a straightforward, mechanical and one to one process where as the interpretivist method views the interview as couched within a context that affects interpretation . For the interpretivist the overall environment, circumstances and embodiment of the interview affects the way in which it is perceived. The time and place of the interview is conducted, as well as the body language and facial gestures of the interviewee and interviewer all contribute to the possible meanings and interpretations of the data. There are several ways to transcribe interviews into to the written word, yet, different techniques omit different layers of information. Film interviews for example include the place, the embodiment of the interviewees (facial gestures & body language), the tone of the conversation (laguater, silences, pauses etc) and the words themselves. Audio recordings will omit the visual cues but retain the tonal qualities of the conversation. If a researcher where to dictate the interview using speech to text software, for example, the original tonal quality of the conversation would be lost.